You are viewing our USA Store

If this is where you wanted to be, Great! You can start shopping immediately

shop the USA store now

However if you are from the UK you might want to head over to our regional stores to shop in your own local currency and for better delivery rates.

Select store

On The Rocks

Neutrals On Ice

Shop NOW


Glowcomotion can be used as a highlighter, shimmer or an eyeshadow.

This handy, pigmented compact comes with an internal mirror containing a super shimmering, highlighting powder with a subtle golden glow.


W7 Tip: Use across the top of cheekbones and up towards the temples to make features pop. For eyeshadow, apply to the inner corners of the eye.


Poppin' colour

Get lippy



Glow FOr GLory

Strobe now

Gossip from the Girls @ W7

Something Peachy This Way Comes

May 09, 2018

Something super exciting is on its way! Peachy shades that we are peachy keen for! Read More
The New Face of W7 Cosmetics

February 27, 2018

Olivia Buckland Launches #ForEverydayPopCulture Campaign As The New Face Of W7 Cosmetics Read More
We Are Bringing You The Blaze!

October 23, 2017

It's here! Our hottest palette to hit the shelves!The Blazin' Palette is an eyeshadow tin containing 12 shades of colours ranging from orange, browns, golds... Read More

Get Delicious! W7's Bold and Berry Palette!

June 22, 2017

W7 are delighted to announce the launch of their newest eye shadow palette to date. Delicious is an on-trend, vibrant eye colour palette featuring a... Read More