You are viewing our USA Store

If this is where you wanted to be, Great! You can start shopping immediately

shop the USA store now

However if you are from the UK you might want to head over to our regional stores to shop in your own local currency and for better delivery rates.

Select store

Pout Pleaser

Twist and Pout

Pout Now

Face Shaping Contour Stix

A set of three stix, two darker shades for definition and contouring and one highlighter. The three stick format enables strategic placement of shade and light.

Dare 2(X)IST



Autumn Strobes

Eye Cushions

Bounce Eyeshadows

Bounce NOW

Gossip from the Girls @ W7

W7 Launch Very Vegan Range | VERY VEGAN

June 20, 2017

VERY VEGAN W7 have introduced ‘Very Vegan’; an on-trend, vegan-friendly cosmetics range for those who follow a vegan lifestyle and want to carry that through... Read More

Official W7 Mission Statement

January 19, 2017

“W7’s Mission is to ensure that everybody should have access to an extensive range of high quality cosmetics at an affordable price.”   We strive... Read More

W7 Cosmetics Landing in America!

October 12, 2016

It's here! Our first official W7 Cosmetics Website in the U.S.A. We hope you like it as this site is especially for you guys! Read More
Get The Natural Look with W7

October 03, 2016

Natural Face Makeup Tutorial. The natural look is something we have all embraced at some point in our lives Read More