W7 has never tested any of its products on animals. This policy has stood and has been strictly adhered to since the creation and inception of the W7 Brand in 2002. In Europe cosmetic animal testing has been officially banned since 2013.
We are aware that in other parts of the world there is still a requirement to test on animals. Wherever and whenever we come across this requirement and are given no choice, we withdraw from our sales activity in the territory concerned. W7 is keen for cruelty free alternatives to animal testing to become compulsory and animal testing overall to be ceased globally.
The W7 Foundation has been recently formed by our Directors to provide financial assistance to charities that endeavour to support the protection of animals.
Consumer safety is our top priority. Heavy metals such as TBTO (preservative) and other ingredients of concern are not added to our products and we ensure all raw materials comply with the strictest worldwide regulations (USA, Canada, EU, Japan, & Asia).