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Gossip from the Girls @ W7

W7 have introduced ‘Very Vegan’; an on-trend, vegan-friendly cosmetics range for those who follow a vegan lifestyle and want to carry that through into their makeup bags.
In 2016, we received a number of e-mails with requests in regards to whether or not certain products in particular were vegan friendly.
Without having the certified products we were unable to provide information in confidence. The result of this led us to come up with the idea of Very Vegan.
We developed a range of our most popular products, manufactured accordingly alongside the rules and regulations of The Vegan Society. This has allowed us to successfully have them Vegan approved.
In order to be certified as Vegan, the products must be produced and manufactured using non animal derived ingredients and must not have been tested on animals.
Please note, regardless of the Vegan collection, none of W7’s products are tested on animals.

“W7’s Mission is to ensure that everybody should have access to an extensive range of high quality cosmetics at an affordable price.”


We strive to fulfil our mission by:

  • Minimising unnecessary, costly marketing and advertising expenditure
  • Creating innovative, eye catching, and desirable packaging
  • Creating cosmetic products of high quality
  • Always striving to improve and better our brand and product offer
  • Being at the cutting edge of trend


Our Values

  • We use the finest quality ingredients available
  • We manufacture products that are safe and kind to the user
  • We follow and adhere strictly to all relevant regulatory compliance in all territories where we sell our products


Our Ethics

  • We do not test our products on animals regardless of the regulatory requirements we encounter
  • We always seek the best value and quality from every constituent ingredient
  • We endeavour to ensure that all our suppliers mirror our values and understand our principles


Our Ethos - Who will you be today?

  • W7 gives it customers the ability and the flexibility to style themselves based on who they want to be.
  • W7 engages its customers by interacting with them directly using a variety of Media platforms
  • W7 enables its customers by making product available through direct and third party sales
  • W7 empowers its customers by seeking their feedback, interaction and views

It's here!

Our first official W7 Cosmetics Website in the U.S.A.

We hope you like it as this site is especially for you guys!

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